In 2012, Claire Distenfeld opened Fivestory, an Upper East Side boutique that sold the kinds of high-end pieces hard to find anywhere else. Last year, the store unveiled an expansion — and doubled-down on accessories, which sold best — and, as of today, it’s officially launched e-commerce.
The glossy site features a wide selection from Alexander Wang, Edie Parker, Gianvito Rossi, and Delfina Delettrez, as well as a “top 5” category highlighting top-selling and user-favorite items. (Our favorites include these lace-up Aquazzura sandals, Nora Kogan’s boob ring, and Khai Khai’s monster necklace.)
“What I have realized while building a digital experience in relation to a physical one is that there are many similarities,” Distenfeld says. “I wanted the act of going to our website to feel like sitting in your favorite hotel lobby … the ambiance, the colors, and the imagery should be relaxing and luxurious.”