H&M Is Launching a Massive New Beauty Department

Photo: emillarsson

You know it as a place to get your Alexander Wang boxing gloves and Koons balloon-dog purse, but this fall, H&M will unveil 700 new beauty products with its first full beauty collection. The line — which will replace the beauty products currently seen in the store — will include makeup, hair care, body care, beauty tools, a premium line, and a conscious line. In a press release, Sara Wallander, concept designer at H&M Beauty said, "We are very excited to offer ‘fashion for the face,'" proving that fashion for your face doesn't have to just mean crystal-studded face masks