American Apparel Totally Gets Millennials

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Photo: investors.americanapparel.net

How do you show you're in tune with the youth of America? One method is to do as American Apparel has done, and create a 39-slide PowerPoint presentation about them. Bloomberg reports that the brand presented the slideshow, titled "Chaotic to Iconic," to its investors as a way to explain the re-branding process that is currently taking place at the company. It seems like they're already onto us, based on the above. There's nothing millennials love more than sulking in an orderly line while wearing high-waisted shorts, bra tops, and dad jeans, with our hands resting gingerly on our neighbors' pockets. Except, of course, "technology, social issues, community, and creativity in the workplace."