Put Beer in Products, Men Will Follow

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Photo: 169/George Marks/Ocean/Corbis

If you want a bro to seriously consider decent grooming habits, you're going to need to get at them — which is why beer company Carlsberg has created a new dadbodtastic beauty line called Beer Beauty. The grooming offshoot infuses a half-liter of beer into each shampoo, conditioner, and lotion bottle. Though beer and beauty is hardly a new combination, Carlsberg also injects an extra dose of B vitamins, proteins, and minerals into the lineup, all to make what the company humbly asserts is: "Probably the best men's grooming in the world." But what about Brogaine?