Mulberry’s New Campaign Stars Georgia May Jagger

Georgia May Jagger. Photo: Alasdair McLellan for Mulberry

Mulberry enters a new era this summer as it ushers in its creative director, Johnny Coca, from Céline, but the brand is still sticking to its quintessentially British roots. Case in point: Its fall campaign stars Georgia May Jagger, featuring the seasoned Brit roaming the streets of Chelsea — the neighborhood where papa Mick Jagger used to run amok. Channeling ‘70s “It” girl Julie Christie in tartan and teased hair, Jagger carries the classic Bayswater, as well as the Roxette and the Mini Jamie bags. British photographer Alasdair McLellan shot the campaign and its accompanying video, which is dreamily soundtracked by the Jesus and Mary Chain.

Click through the slideshow to see all of the images, and watch the accompanying video and behind-the-scenes footage below.