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20 real women, 20 ways to find your new foundation >> Start now!
Grace is queen of on-the-go touch ups between client meetings, so we zapped trouble spots with foundation, blending in with a circular motion, after prepping her skin with Nourishing Skin Equalizer.
SHOP NOWZooming about photo shoots yanks moisture from Bek’s skin. To make it supple again, we prepped her face with Nourishing Skin Equalizer then pressed-and-rolled foundation on with a damp sponge.
SHOP NOWLaura swaps her bulky workday purse for tiny clutches after-hours, so we used a do-anywhere fingertip application with her foundation after applying Hydrating Skin Equalizer.
SHOP NOWHobnobbing with high-fashion influencers, Lilian wants sheer coverage. We primed her face with Mattifying Skin Equalizer then buffed foundation into her skin.
SHOP NOWTeaching Pilates makes Heather’s skin thirsty. To quench it, we dabbed on Hydrating Skin Equalizer then tapped-and-stretched foundation. For long-lasting wear, we set the look with Mist & Fix.
SHOP NOWVeronica keeps her day-look light at her corporate office, so we started with Mattifying Skin Equalizer then dabbed on foundation with a damp makeup sponge, using the press-and-roll technique.
SHOP NOWWhen presenting the next big idea, Binkie wants skin as flawless as her pitch. To smooth out rough patches, we dabbed Mattifying Skin Equalizer on her T-Zone then tapped-and-spread foundation.
SHOP NOWThe tools of her trade—paint splatters—can make their way onto Sogoal’s face. We kept her coverage light (and easily re-doable) by dabbing on Hydrating Skin Equalizer then buffing in foundation.
SHOP NOWJessica's hectic studio days can roll into nights. We boosted staying power by buffing HD Microfinish Powder on her face after applying Hydrating Skin Equalizer and tapping on foundation with fingertips.
SHOP NOWBlemishes often pop up before Chela’s live shows. For spot coverage, we used HD Invisible Cover Concealer after applying Mattifying Skin Equalizer and spreading foundation from the center of her face.
SHOP NOWJessica needs to look flawless in a flash when assessing spaces with clients, so we worked foundation in using a circular motion after prepping her face with Mattifying Skin Equalizer.
SHOP NOWTo refresh Jennifer’s face after long hours of writing, we indulged her skin with Nourishing Skin Equalizer, then spread foundation in thin layers. For an extra boost, we buffed in HD Pressed Powder.
SHOP NOWEver stocking up on props for shoots, the city air takes a toll on Savannah’s skin. We soothed her skin with Nourishing Skin Equalizer then tapped foundation outward from the center of her face.
SHOP NOWSamira keeps her look light on sales calls, so we just tapped foundation on trouble spots with a sponge, then tapped-and-rolled to extend coverage after dabbing on Nourishing Skin Equalizer.
SHOP NOWFielding back-to-back agency brainstorms, Maria has no time for skin fixes. We built long-lasting coverage with thin layers of foundation after dabbing on Nourishing Skin Equalizer.
SHOP NOWArt meetings cram Amanda’s day, leaving her skin parched. To restore moisture, we dabbed Hydrating Skin Equalizer on, then tapped and stretched foundation to cover trouble spots.
SHOP NOWAfter jet-lagged meetings, Suset’s skin needs some TLC. We dabbed on Hydrating Skin Equalizer then tapped foundation at the center of her face and spread it outward.
SHOP NOWLeslie’s schedule is booked with work dinners. For seamless days-to-nights, we buffed her face with HD Powder after dabbing on Mattifying Skin Equalizer and tapping-and-spreading foundation.
SHOP NOWThe super-long work flights Thembisa takes take a toll on her skin. We dabbed on Nourishing Skin Equalizer then applied and spread foundation. We finished the look by buffing on HD Pressed Powder.
SHOP NOWMonique zips out the door most mornings, doing her makeup at the gym, so Mist & Fix spray is a must. After dabbing on Hydrating Skin Equalizer and tapping on foundation, we sprayed to set.
SHOP NOWCelebs aren’t the only ones who need to be camera-ready. Your next selfie or tap-and-shoot "usie" could happen any moment. You want to keep it real—no phony touchups or airbrush swipes—but you also want to be ready. Meet your new secret weapon: Ultra HD Foundation.
Make Up For Ever, the cosmetics brand adored by the pros and coveted by makeup lovers in-the-know, introduces next-level Ultra HD Foundation. It feels comfortable and natural on your face, meaning no more thick, pancake-y stuff hiding the real you. This lightweight foundation also taps the latest technology for invisible coverage under the 4k lens used in next-level digital devices.
See for yourself, as you click through these 20 snapshots of 20 real-life career women showcasing Ultra HD Foundation on a variety of beautiful skin types. Available in 40 liquid shades and 15 stick shades, there’s an Ultra HD Foundation to bring out your flawless face, whatever your skin tone.
Get real—and get ready for your close-up.
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