Our New Model Obsession Fronts Saint Laurent Ads

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Ruth Bell for Saint Laurent Cruise 2016 Photo: Courtesy of Saint Laurent

A lot changed when British model Ruth Bell took a razor to her long strawberry-blonde locks. Bell and her twin sister, May, had been modeling in London Fashion Week shows and doing campaigns together, but since she chopped off her hair and dyed it platinum earlier this year, her individual career seems to have taken off in a big way. 

She landed an Alexander McQueen campaign shot by David Sims, a Jean Seberg–themed French Vogue shoot, and spots on the runway this season at Gucci, Versace, and Emilio Pucci. Her latest laurel: a campaign for Saint Laurent cruise 2016, shot (as all the brand's visuals are) by designer Hedi Slimane, who kind of has an eye for these things. Hmmm ... does that mean we'll be seeing her on his PFW runway, too?

Ruth Bell for Saint Laurent cruise 2016 Photo: Courtesy of Saint Laurent
Ruth Bell for Saint Laurent cruise 2016. Photo: Courtesy of Saint Laurent