The Backstreet Boys Rocked Balmain for H&M’s Bodies

By
Backstreet Boys
Backstreet Boys Photo: Chelsea Lauren/Getty Images

Olivier Rousteing promised a “nostalgia artist” would be the musical keynote at tonight’s Balmain for H&M show, but if you thought his aesthetic affection for the ‘80s carried over to the sonic realm, think a little more recent. None other than the Backstreet Boys rocked attendees’ bodies, and everyone — including Gigi Hadid and Kendall Jenner, who were front row, and even some editors-in-chief, lip-synced along with “Larger Than Life” and “I Want It That Way,” like they were waiting outside TRL. Who knew the fashion crowd contained so many inner teenyboppers?

Backstreet Boys Rocked Balmain for H&M’s Bodies