New PR Strategy Going Just Perfectly

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The "new" "couple." Photo: DEBY/AKM Images / GSI Media

A heartfelt congratulations to the publicists of model Gigi Hadid and singer Zayn Malik, whose collaborative scheming has managed to convince people everywhere that the two are dating.

Hadid, who definitely has a type, was spotted holding hands with Malik leaving a West Hollywood restaurant over the weekend. Public-relations experts are calling the coupling "genius," "inspiring," and "a dynamic, scalable solution to synergize revenue growth opportunities in the teen market." Let's circle back next week when the two have broken up.