The Kanye approach — Kremlin-level secrecy followed by a surprise announcement of a fashion show — is not for Rihanna, it seems. But she would never do anything as boring and standard as issue a press release announcing that she's taking to the runway, either. Instead, the star and Puma creative director tossed off a tweet earlier today with a link to her Diamond Ball charitable auction. One of the items on the block? Two tickets to "the premier Puma by Rihanna AW16 fashion show."
According to the listing, the show is February 12, 2016, at 8 p.m.; no location is included. As is to be expected, people mostly responded by asking when she's going to be releasing ANTI already.
@rihanna WHERE IS ANTI— ️ (@ifuseekjessie) December 8, 2015
@rihanna share ANTi instead— Kanye West (@JoelG4L) December 8, 2015