Farfetch Is Breaking Into Beauty

Photo: us.spacenk.com

Continuing its mission to create the store of the future, Farfetch is gearing up to offer makeup; skin care; and hair and male grooming products later this month. The London-based e-tailer joined forces with Space NK, another British export, and will open its doors to beauty for the first time beginning February 29. Brands on the menu will include Lipstick Queen, By Terry, and cult-cleansing-balm purveyor Eve Lom. Kardashian-approved industry favorite Kevyn Aucoin cosmetics will join the beauty lineup as well. With kidswear also set to debut on the website March 1, you might as well make Farfetch your homepage — it’s quickly becoming the Amazon.com of luxury.