The Drugstore Hair Brand That Was All Over Paris Fashion Week

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This hair was made with drugstore products. And a lot of extensions.
This hair was made with drugstore products. And a lot of extensions.Photo: Ivan Lattuada

Two things Paris Fashion Week has over New York: the great backstage catering (Rick Owens had four different kinds of cake), and the not overly sponsored backstage beauty. True, some of the hair and makeup greats, like Guido Palau, are sponsored by major brands, but plenty of them aren’t, meaning it’s possible to see what products they choose of their own volition. And a lot of them, I’ve found, are choosing the drugstore brand Tigi.

Note that, much like the shows where I saw Tigi products, this post is not sponsored. There just happened to be a lot of Tigi products backstage at shows keyed by multiple hairstylists. When the hairspray clouds backstage weren’t made of L’Oréal Elnett, they were from Tigi Catwalk Your Highness Firm Hold Hairspray and Tigi Bed Head Masterpiece Shine Hairspray. “It’s shiny, it works well, it’s not sticky, and it’s not expensive,” explained one hairstylist backstage. It’s also one of the best-reviewed products on the Ulta website.

To create the so-called “effortless French girl” hairstyle as seen above at Sonia Rykiel, hairstylists used masses of rich-looking extensions, dry shampoo, a curling iron to create the waves, and a flatiron to break them down and make it look more “easy.” This might sound complicated, but at least Tigi Catwalk Session Series Salt Spray, which they used for texture, is easy to obtain. Just a reminder: Not all drugstore products need to be French to be expert-approved.