Would a Jenner or a Hadid by any other hair color still be as recognizable on social media? Judging by the likes, the answer is yes: The models swapped looks for the Balmain show. Meanwhile, the typically blonde Devon Windsor and Lily Donaldson went brunette, and Alessandra Ambrosio tried out Khaleesi blonde. Everyone looked sort of like they’d been put through a hair-color version of Snapchat’s Face Swap.
Click through the slideshow for more beauty looks from Paris fashion week.