We Have Officially Entered the Pumpkin-Spice Apocalypse

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Pumpkin Spice Cheerios, a sign of the end times.
Pumpkin Spice Cheerios, a sign of the end times.Photo: Courtesy of General Mills

This is not a sick, belated April Fool’s joke: Limited-edition pumpkin-spice O’s are coming to shelves this September.

A General Mills exec told Bloomberg that, after five years of declining sales, the move is meant to keep the product “relevant.” Last year, the cereal went gluten-free by making sure its oats weren’t contaminated by wheat, rye, or barley, and we were blessed with Cheerios Protein in the fall.

Given that Millennials are literally too lazy to eat a breakfast that requires a bowl, this seems like it will be an uphill battle for the brand when food in wrappers abounds.