We Would Like a Balenciaga Neck Pillow, Please

Marland Backus in Balenciaga
Marland Backus in BalenciagaPhoto: balenciaga/Instagram

Demna Gvasalia already unveiled his new vision for Balenciaga this March, and now it looks like he’s moving into the campaign phase of his reign. An image posted on Balenciaga’s Instagram account shows model (and industrial designer) Marland Backus wearing a high-collared coat, shot by photographer Mark Borthwick. We’ve reached out to a rep for the brand to confirm whether or not this qualifies as the first campaign image under the Georgian designer, and will update this post when we hear back.

More important, that logo collar reminds us of the most luxe in-flight neck pillow we’ve ever seen. Can we expect branded eye masks next season?