Watch Proenza Schouler’s Love Letter to Women


For its latest pre-fall 2016 campaign, Proenza Schouler released a dreamy, intricate portrait of female relationships. Directed by Harley Weir, the film PS I Love You launches the new pre-fall collection and shows mothers and daughters, sisters, lovers, and friends wearing loose silhouettes inspired by the American Southwest. The women wear richly textured coats, jeweled dresses, and floral prints, showcasing three new styles of the brand’s signature Hava bag.

“Harley fit the bill in terms of what we were looking for,” designers Jack McCollough and Lazaro Hernandez said via email, explaining that this is their second time working with Weir. “She, along with creative director Jen Brill, nailed it as usual.” Watch Weir’s intimate vignettes above, starring the likes of Sarah and Selah Marley, Carol Kane and Natasha Lyonne, and performance artist Kembra Pfahler.