Starting tomorrow, Visionaire will be handing out free posters by contemporary artists — and also Gigi Hadid — to celebrate the magazine’s “65 FREE” issue with Stella Artois. The giveaway, promoted with Grindr, includes posters of a bright-blue “Imagine Peace” graphic by Yoko Ono, Gigi Hadid’s most-liked Instagram snap, and a specially commissioned piece by Milton Glaser, all of which you can find in Times Square, Soho, the Meatpacking District, and Union Square this Thursday through Sunday.
“The hope is that someone will pick up the Christian Marclay poster, look him up, and then go on this journey of discovery into contemporary art,” Visionaire’s co-founder Cecilia Dean told the Cut. “You think of posters in art museums and it’s like, Van Gogh’s best work, so that’s something we’re playing with here — it’s just contemporary artists instead of old masters.” For its part, Grindr has created 12 special profiles dedicated to each of the posters.
Click ahead to see beach bums, cubist Greek Gods, and Gigi in poster form.