Juicy Couture Is Reviving the Tracksuit

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Sweet nostalgia.
Sweet nostalgia.Photo: Frazer Harrison

When Juicy Couture announced plans to close all of its U.S. stores, we feared we’d seen the last of its velour tracksuits, otherwise known as the famewhore uniform of the early 2000s. Following the closures, the track suit became a literal museum relic, but its velour fabric made a comeback on Vetements’ spring runway in the form of evening gowns. “I love the comfort of it and the trashiness of it,” Vetements lead designer Demna Gvasalia said of the fabric. 

And Juicy must’ve been listening because the brand just released a video for its fall campaign, and its entire focus is the tracksuit. In honor of the matching set’s 21st birthday, Juicy gathered 21 “It” girls to talk about their first tracksuit, including Atlanta de Cadenet, Ruby Aldridge, and Cipriana Quann. And of course, they’re all wearing jackets with a familiar J-shaped zipper.