This Activewear Start-up Is Trusting the Internet With Some Pretty Major Business Decisions

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An activewear start-up called Orin has decided to trust the internet (that includes you!) with pretty much every major business decision it has to make, including what should be made, where it should be manufactured, and who should model it. And while it’s clearly a genius PR stunt, the company also seems to be pretty serious about implementing the results. Whatever those may be.