15-Year-Old Kaia Gerber Lands Her First Beauty Campaign

Photo: Steve Granitz/Getty Images

When you have good genes, beauty contracts run in the family. Today, Marc Jacobs Beauty announced Cindy Crawford’s daughter, Kaia Gerber, as their new face. Calling her “incredibly gorgeous, talented, and charming,” Gerber appeared in a post on the brand’s Instagram with a fuzzy mop of crimped curls and wearing rainbow zebra print. Although she’s just begun her career, Gerber has already been on the cover of Vogue Paris, and modeled for Young Versace, Miu Miu, and Alexander Wang. Previous Marc Jacobs Beauty faces have included 67-year-old Jessica Lange and 44-year-old Winona Ryder, putting Gerber in good, ageless company. I guess we know which teen had the best summer vacation.

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15-Year-Old Kaia Gerber Lands Her First Beauty Campaign