Playing Dress-Up in Brooklyn With Marc Jacobs’s Gothic Fall Collection

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Photo: Zora Sicher

For his show last February, Marc Jacobs created a hushed, ghostly universe. The runway and backdrop were stark white. The music was nothing but the sporadic chime of a bell. And the clothes were incredible: full vinyl skirts, fitted sequined jackets, gothic cobweb prints, and those wicked witchy platform boots.

How would such a thing translate to real life? We enlisted photographer Zora Sicher to find out, casting from her friend group and Instagram. Our models include Gabrielle Richardson, Art Hoe Collective founder and graphic-design student; artist and jewelry designer Arpana Rayamajhi; aspiring photographer Gray Sorrenti; skateboarder Ajani Russell; newly minted photo editor Amanda Alborano; and Sicher’s best friend and muse, Lua Beaulieu.

Says Sicher, “When shooting fashion, it’s important for me that the people I’m photographing are recognizable — that they’re people I know, that anyone viewing might know.” That goes doubly for runway clothes, she says, since they’re so unattainable to most women. Read on to see the Marc Jacobs fall collection come to life in a Bushwick apartment.

Styling by Rebecca Ramsey. Hair by Peter Matteliano at Kate Ryan Inc. Misha Shahzada at See Management using Kate Somerville Skincare. Set design by Kate Stein at the Magnet Agency.

Photo assistance by Grace Pendelton. Styling assistance by Indya Brown. Hair assistance by Kevin Andrew Baker. Makeup assistance by Emily Edgar and Natalia Bizinha. Set design assistance by Kelsey Warman.