For a new art initiative, Missoni looked to the Swiss-born and Brooklyn-based artist Servane Mary, who reconfigures press images of women from the 1940s to ‘70s. She chooses women who were misunderstood or misrepresented as “antiheroines,” reframing the old images to make her viewer reevaluate that woman’s place in time.
An exhibition of Mary’s work opens today — the first series in Missoni’s new project Surface Conversion, which will showcase collaborations with artists and curators, merging modern art, fashion, and culture. Future exhibits will feature disciplines like visual arts, cinema, architecture and design, literature, and poetry.
“Missoni has historically had a very close relationship to the arts and we’ve had the pleasure of working with countless brilliant talents, established and emerging, on everything from product collaborations to ad campaigns,” creative director Angela Missoni told the Cut. “I wanted our stores to tell the story of that relationship and to be a destination where fresh talent can be discovered and explored.”
Click ahead to preview the exhibit. Mary’s work will be on view at Missoni’s New York store, located at 1009 Madison Avenue, through January 29, 2017, when the second installation will open.