The Cool Menswear Brand You’ve Probably Never Heard Of


The menswear market may not be as saturated as womenswear, but there are still so many made-for-guys brands out there that fly under the radar. When I was introduced to Aimé Leon Dore, I was immediately hooked and even wanted to buy a few pieces for myself.

The New York–based designer makes elevated basics, fusing athletics and fashion in a timeless manner. The aesthetic is simple but the details and fit are better than most, making it your new go-to brand for things the men in your life will actually wear and love. The Aimé Leon Dore concept store is now open at 179 Mott Street through December 23. Prices range from $65 for T-shirts and crew necks to $685 for outerwear. Scroll below to see a few more choice looks.