Diesel

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Label Overview

Wilbert Das, 1988 - Present; Renzo Rosso, 1978 - 1988

Diesel was founded in 1978 by Renzo Rosso and Adriano Goldschmied under the umbrella of the Genius Group. Rosso sold his shares in 1985 and took full control. Since then, the label has grown into a cult denim megabrand, expanding its scope to include fragrance, children’s clothing, womenswear, and youth apparel. The tough, street-smart aesthetic is complemented by elaborate ad campaigns, which range from political to kitschy to high glamour, and utilize the talents of photographers like Terry Richardson. Diesel is worth an estimated $1.8 billion and has more than 300 stores in 80 countries.

Designed By
Wilbert Das, 1988 - Present; Renzo Rosso, 1978 - 1988
Sibling Labels
Owned By
Renzo Rosso, Diesel S.p.A.
Websites
http://www.diesel.com/#/start

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