Label Overview

The Red Dress Project is part of Heart Truth, a campaign that aims to increase awareness about women and heart disease, thanks in part to its ambassador, former first lady Laura Bush. A small lapel pin (not unlike a certain pink ribbon) is one of the organization’s most recognizable symbols, as is their celeb-laden fashion show. It debuted in February 2007 and has since become an annual tradition, with personalities like Kelly Ripa, Rachael Ray, Heidi Klum, and Liza Minnelli modeling the one-of-a-kind red gowns on the New York runway.

Owned By

National Heart, Lung, and Blood Institute

Websites

http://www.nhlbi.nih.gov/health/hearttruth/