Label Overview

Milan-born Beccaria launched her line of sweet, ruffled cocktail dresses in 1979, sticking to ultrafeminine cuts in soft textures. The label did a brief stint in the couture world, showing in Paris between 1993 and 1995, but ultimately returned to ready-to-wear in Milan. Beccaria turned down the top design post at Chloé in 2001 to nurture her ever-expanding line. Ignoring trends and sticking to her signature flouncy dresses in frothy tiers and floral prints, Beccaria’s designs remain constant in their romantic vision for women. Hollywood A-listers round out her fan base.

Designed By

Luisa Beccaria, 1979 - Present

Owned By

Luisa Beccaria

Websites

http://www.luisabeccaria.com