MaxMara

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Label Overview

Laura Lusuardi, 1964 - Present

Emerging from the difficult atmosphere of postwar Italy in 1951, Achille Maramotti opened his menswear business under the label of Max Mara. Soon, he was making clothes for women who loved high fashion but couldn’t necessarily afford it. His ethos—providing high-quality, design-forward clothing at more reasonable prices—has culminated, a half-century later, with Max Mara’s status as a billion-dollar empire known for classic clothes and luxurious materials, with a special talent for knitwear. When Maramotti passed away in 2005—the year Forbes listed him as one of the world’s richest men—the company was turned over to his three children. Though the line has been designed in the past by such notables as Karl Lagerfeld, Jean-Charles de Castelbajac, and Narciso Rodriguez, it’s a behind-the-scenes team effort today.

Designed By
Laura Lusuardi, 1964 - Present
Sibling Labels
Owned By
Luigi Maramotti, Ignacio Maramotti, Ludovica Maramotti
Websites
http://www.maxmara.com/it/Pagina-Iniziale

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