If you’ve never been to a hair or beauty show, imagine a monster-truck rally, except with more colorful hair extensions per square foot. These shows, which are for professional hairstylists, salon owners, and other people in the beauty industry, generally feature booth after booth of products, as well as experts giving live demonstrations, often via earsplitting PA systems. The whole atmosphere is rather carnivallike, right down to the models wandering around in sparkly body paint.
This week I attended the International Beauty Show (IBS) in New York at the Javits Center to check out the new hair offerings. While innocently inspecting some hairbrushes at the Denman display, I was accosted by a completely charming British man, asking me if I would be willing to be a demo model and get my hair cut in front of a bunch of people.I said, "Okay!" »