New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Back to See NYC Guide

Top 5 New Stores


The MakerBot Store on Mulberry Street.  

Dover Street Market
160 Lexington Ave. at 30th St.; 646-837-7750
It’s hard to define the seven-story experience that is New York’s first Dover Street Market. But that’s just what its visionary, Comme des Garçons designer Rei Kawakubo, intended. Some will come for the minimalist jewelry on the ground level—like exclusive rings by Gaia Repossi in black-gold rhodium ($2,905); others will shoot straight up the all-glass elevator to Comme’s wild runway creations on the sixth floor, stopping on the way down to explore the emerging designers on level four.

Electric Nest
60 Broadway, nr. Berry St., Williamsburg; 347-227-7023
Considering the drapey, languid pieces that define Leana Zuniga’s seven-year-old label Electric Feathers, it’s not surprising that her first storefront conjures Ali MacGraw’s walk-in closet. The clothing against both walls frames a vignette of home items, including Electric Feathers abstract-print silk pillows ($118).

Equipment
110 Wooster St., nr. Prince St.; 646-277-6496
Launched in the '70s by Christian Restoin (a.k.a. Mr. Carine Roitfeld) and rebooted in 2010 by Serge Azria, Equipment’s oft-imitated line of louche button-downs still has a certain animal magnetism that justifies the shirts’ $200 price tag. Their rainbow of primary colors, dusty pastels, and even python prints can all be found under one New York roof, the first on the East Coast.

People of 2morrow
65 Franklin St., nr. Calyer St., Greenpoint; 718-383-440
Opened in November 2013 by a hip husband-and-wife team (he a co-­owner of Williamsburg Afro-Brazilian nightclub Bembe; she a florist), People of 2Morrow is as tightly ­edited as a Chelsea gallery. Over here, a rack hung thoughtfully with glammy American Hustle furs ($58 to $138) and a weather-beaten women’s motorcycle jacket ($88). And, oh, look—a dynamite kids’ section packed with wee pre-loved kimonos ($48), ponchos and Kenzo jumpers (both $38), and a smattering of new toys to boot.

Figue
268 Elizabeth St., nr. Houston St.; 212-380-7970
Paris-bred owner Stephanie von Watzdorf was designing for Tory Burch before she launched her own, more literal take on jet-set style: one where the largely one-of-a-kind goods are sourced from around the globe. At her narrow shop framed by a Moorish archway, shimmery Moroccan wedding blankets (from $800) pile up near racks of embellished vintage military jackets (from $1,300), which are hand-beaded with snakes and other talismans by South Indian artisans.

More NYC Stores >


New York for Beginners

From skyscrapers to statues to subways, how to make the most of your first visit.

Lovers' Itinerary

Paris has its lights and Rome its crooked alleys, but nowhere is as breathlessly romantic as New York.

Flagships for Fashionistas

With stores constantly one-upping each other, the city’s shopping districts are more inviting than ever.

Advertising
Current Issue
Subscribe to New York
Subscribe

Give a Gift

Advertising