Loud, logo-laden street chic may fly in the bridge-and-tunnel mosh pits of the meatpacking district, but it doesn't work here. At the clubs, men wear closely cropped monochromatic outfits reminiscent of Hugo Boss or preppy J.Crew duds. Women go for sexy but not over the top; more Gisele Bündchen and less Paris Hilton. No matter what, ditch the baseball cap, nighttime shades, and sneakers, even those limited editions.

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