Browse cutout swimsuits, gingham wedges, and customized pastel-banded Meyerhoffer surfboards ($2,000) designed by Montauk resident Cynthia Rowley at the surfer-girl-themed store she opened next to the Memory Motel in May. The boutique will host a rotating lineup of limited-edition pop-up shops this summer, including Lauren Bush’s not-for-profit FEED Projects on June 24 and Chrissie Miller’s Sophomore label on July 14.
Stock up on hard-to-find apparel from Rogan’s Loomstate for Surf Lodge capsule collection at the Store (183 S. Edgemere Street; 631-668-8131), a new whitewashed boutique unveiled over Memorial Day weekend. The line’s photo-print hoodies ($149) have already sold out at Bloomingdale’s.
Troll stacks of rare sixties- and seventies-era T-shirts—a vintage Rolling Stones tee is $250—decal-covered jean jackets, and paint-splattered Carhartts at Melet Mercantile (102 Industrial Road; 631-668-9080), a stylist’s paradise of clothing and collectibles opened by former Ralph Lauren vintage buyer Bob Melet last summer. Hidden within an unmarked metal shed, the stash ranges from $8 handmade mariner’s-rope bracelets to a French foosball table from the twenties ($9,500), with inventory replenished on a weekly basis.