New York Magazine


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Unusual Ways to Give
   
   
 
   
 
 
 

Charity Giants

American Red Cross
The American Red Cross responds to more than 67,000 disasters annually: house or apartment fires (the majority of disaster responses), hurricanes, floods, earthquakes, tornadoes, hazardous materials spills, transportation accidents, explosions, and other natural and man-made disasters.

New York Times Neediest Cases Fund
Founded in 1912, the newspaper's fund for social service agencies.

Robin Hood Foundation
212-227-6601

Founded in 1988, the Robin Hood Foundation finds and funds more than 100 programs around the city that combat poverty and its causes. A board of directors that includes Harvey Weinstein and Gwyneth Paltrow underwrites operating expenses, so 100 percent of the monies donated go to food banks, charter schools, domestic-violence programs, and the like.Read all about this VC-like nonprofit funder in New York's feature. Among its beneficiaries: Housing Works and Food for Survival.

Salvation Army
Of course, it's a great thrift store network, and its red-kettle bellringers are national fixtures at holiday time. But the Salvation Army provides a dizzying breadth of services worldwide, including addiction counseling and help locating missing relatives.

UNICEF
The United Nations Children's Fund is an advocate for the protection of children's rights and the meeting of their basic needs. Instead of a direct donation, you can pick up some holiday cards and kill two birds with one stone.

United Way
This national organization is a clearinghouse for material donations, as well as providing programs on education, health, and other community initiatives.