New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Best of New York Beauty 2003

Best Hair Straightening

  • Salon Ishi

    70 East 55th Street, 212-888-4744

    You rarely hear the words “it changed my life’’ after a salon visit, but it’s a phrase regularly used by women who get Japanese thermal reconditioning, the permanent straightening treatment. Unfortunately, it can be hard on hair, so it’s key to go to the experts. At Ishi, they test your hair to make sure it can withstand the chemicals, then give you a conditioning regimen. Plus, they have express service, which cuts the five-hour visit in half. It is costly—$500 to $1,000 for regular service—but when you emerge from the ocean this summer and your hair dries pin-straight in the breeze, you’ll think it’s worth every penny.

From the 2003 Best of New York issue of New York Magazine

Order the Issue Today

Cover of New York Magazine's Best of New York issue

Order This Issue

Other Best Of Guides

So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).