- John Allan’s Club
46 East 46th Street, 212-922-0361; 95 Trinity Place, 212-406-3000
What the John Allan’s experience amounts to—they call it Full Service ($65)—is an admirably efficient 40-minute immersion in male-centered pampering: A shoeshine. A shampoo. A haircut. A scalp massage. A hot-towel facial. A manicure. Exhibiting an acute understanding of the psychological needs of his clientele, Allan has cloaked all this indulgence in reassuringly masculine camouflage: overstuffed distressed-leather armchairs, a pool table and bar, and beer. Pony up $695 for an annual membership and you can get the Full Service treatment daily if you want; they’ll even let you stash your own personal bottle in the lounge.
Best Men's Spa
From the 2003 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).