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Best of New York Beauty 2004

Best Hair Salon for Straightening

  • Salon Ishi

    70 East 55th Street, 212-888-4744

    Gemini Salon and Spa

    547 Hudson Street, 212-675-4546

    Salon Ishi has long been the place to go for Japanese straightening. But while it can cost up to $1,000 (and take an entire day), the hair wizards at Matrix have come up with another solution. At Gemini Salon and certain other locations across the city (check matrix.com for details), you can opt for the patented Opti-smooth treatment and get the same results (with that same freshly burnt aroma) in just a third of the time.

From the 2004 Best of New York issue of New York Magazine

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Other Best Of Guides

Our mission this year: to hunt down not just the best but the best values in the eating, shopping, drinking, and general-consuming universe of New York. It’s quite the process, this, requiring eating and shopping and drinking (all in the name of research), followed by heated but civil discussion, and heated but less-civil discussion, until a winner emerges in each category.

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