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Best of New York Beauty 2004

Best Hair Salon for Straightening

  • Salon Ishi

    70 East 55th Street, 212-888-4744

    Gemini Salon and Spa

    547 Hudson Street, 212-675-4546

    Salon Ishi has long been the place to go for Japanese straightening. But while it can cost up to $1,000 (and take an entire day), the hair wizards at Matrix have come up with another solution. At Gemini Salon and certain other locations across the city (check for details), you can opt for the patented Opti-smooth treatment and get the same results (with that same freshly burnt aroma) in just a third of the time.

From the 2004 Best of New York issue of New York Magazine

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Other Best Of Guides

So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).