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Best of New York Beauty 2004

Best Teeth-Whitening

  • Zoom at Lana Rozenberg

    45 West 54th Street, 212-265-7724

    The downside to our cultural obsession with blindingly white teeth is the bleaching process, which can make mouths hypersensitive. Fortunately, the latest whitening machine, Zoom, promises to take some of the pain away. Zoom uses only a little hydrogen peroxide and a metal halide lamp, which doesn’t emit as much heat as lasers do (still, as with most in-office treatments, home follow-up care is necessary to prevent the teeth from losing their shine). Rozenberg, who has a warm chairside manner and is up on the latest technology, offers the 75-minute treatment for a relatively affordable $975.

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From the 2004 Best of New York issue of New York Magazine

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Here’s the challenge in assembling our annual “Best of New York” issue: You have to eat a lot, shop a lot, dance a lot; you have to find clever ways to pry secrets out of strangers, and to shake down your friends, lovers, mothers, colleagues, and assorted gossip­hounds and bargain-mavens for fresh intel.

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