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- Zoom at Lana Rozenberg
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45 West 54th Street, 212-265-7724
The downside to our cultural obsession with blindingly white teeth is the bleaching process, which can make mouths hypersensitive. Fortunately, the latest whitening machine, Zoom, promises to take some of the pain away. Zoom uses only a little hydrogen peroxide and a metal halide lamp, which doesn’t emit as much heat as lasers do (still, as with most in-office treatments, home follow-up care is necessary to prevent the teeth from losing their shine). Rozenberg, who has a warm chairside manner and is up on the latest technology, offers the 75-minute treatment for a relatively affordable $975.
Best Teeth-Whitening
From the 2004 Best of New York issue of New York Magazine
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Our mission this year: to hunt down not just the best but the best values in the eating, shopping, drinking, and general-consuming universe of New York. It’s quite the process, this, requiring eating and shopping and drinking (all in the name of research), followed by heated but civil discussion, and heated but less-civil discussion, until a winner emerges in each category.


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