Roth Painting Co.
305 East 46 Street
Owner Gordon Roth operates a no-nonsense union shop, with 40 painters. He also has a small carpentry shop that can handle interior jobs. The work is meticulous. His painters will sand, skim-coat, and fuss until the surface is smooth enough for Sarah Hughes to skate on. Minimum: $5,000.
Albanian-born Vasel Ulaj ("Vasko" to customers) runs a small, eighteen-year-old family business. "I'm not the cheapest and I'm not the highest," he says. One plus in addition to the fastidious prep work: He will conveniently quote a flat fee rather than a time-plus-materials rate. About $350 to $400 per day per painter.
RUTH J. KATZ
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