104 Grand Street
|Ever wondered where all those cool kids on line at the Film Forum got their glasses? The house line is great architectural and bold but keep an eye out for Spivvy, a line popular in Japan (natch), which is carved by hand from a single piece of plastic and so, so hip. Price range: $120-$450.
||The cool kids: Donovan Leitch, Kirsty Hume, Samuel L. Jackson, Janeane Garofalo
699 Madison Avenue, near 62nd Street
|Innovative classics traditional cat's-eyes, for example, are detailed with an intricate yellow-and-black pattern that calls to mind a monarch butterfly, and reading glasses are printed with subtle plaids. Price range: $250-$450.
||Large- and small-screen iconoclasts: Kevin Spacey, Lorraine Bracco, Lisa Marie, Kirstie Alley.
575 Madison Avenue, near 57th Street
|Elegant, sophisticated frames identifiable by their trademark hand-attached silver hinge. Robert Marc makes the best horn-rims and has the biggest selection of traditional black frames in the city. These are glasses to wear with an Hermès tie or a glorious mink. All glasses $295.
||Hollywood and hip-hop stars: Natasha Richardson, Sean "P. Diddy" Combs, Mary J. Blige, Julianne Moore.
59 Wooster Street
|No retiring librarians need shop here: Selima glasses, which come in acid-bright colors and the hippest shapes, are for rock stars and personalities. Extra points for the sunglasses, with a variety of I-just-trashed-my-hotel-room tints. Price range: $175-$300.
||Rock-and-roll royalty: Madonna, Liv Tyler, Bono.