425 West 46th Street
New propagation techniques have brought these never-seen greenhouse-dwellers, grown by obsessive enthusiasts, to the likes of Home Depot (not to mention every single W Hotel). But those mass-produced plants constitute only a tiny percentage of the family orchidae, and for a glimpse of the spectacular varieties that never make it to the discount stores, try Simply Orchids. Owner Kerk Cyrus "just wild about orchids," he describes himself, and he's clearly got the fever has dozens of brightly colored, unusual forms in the shop and will order many more on demand from growers in Hawaii and Florida. His prices are quite reasonable, too: Many plants are in the $20-to-$50 range.