- Town Shop
2273 Broadway, near 82nd St.; 212-724-8160
It happens several times a day. Women walk into Town Shop swearing they know their bra sizes only to have their, ahem, foundations completely re-evaluated. The store has been on the Upper West Side since 1936 and stocks not only every brand of bra out there but every size and style of every brand. Sizes go from training bra to J cup. (That’s right, a J cup.) But the real draw here is the salespeople. The women who run the place will check you out, send you to a dressing room, and hand you the bras they think you should try on—no rifling through racks here. The bras may not look like much at first glance, but you can be sure that nothing will make your bust look better. “We say, ‘Just try this one on,’ without telling them the size,” explains Peter Koch, one of the store’s owners. “It’s a revelation to many people what size they are. And they’re excited because they finally found a bra that fits.” Now, that’s support.
Best Bras That Actually Fit
From the 2003 Best of New York issue of New York Magazine
Where can you find the city’s top dog groomer? Last-minute tailor? Beef tongue? We eat, drink, dance, shop, shvitz, and trampoline our way around the city, not to mention poll scores of in-the-know colleagues, hard-partying friends, opinionated family members, and, this year, a team of guest expert bloggers to bring you answers to all of the above questions, and hundreds more, in the form of our annual “Best of New York” issue.