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Best of New York Shopping 2004

Best Hip-Hop Boutique

Jimmy Jazz

  • Photo by Tony Law
  • Jimmy Jazz

    132 West 125th Street, 212-665-4198; 86 Delancey Street, 212-505-8969

    Once upon a time, credible hip-hop fashion was relegated to Fordham Road in the Bronx. Not anymore: These days, Bloomingdale’s senior VP and fashion director Kal Ruttenstein sports Sean John in the front row at Calvin uring Fashion Week, and labels like Enyce are regulars at the tents. Yet there’s still practically nowhere in Manhattan to find brands beyond familiars like Phat Farm and Fubu. Except Jimmy Jazz. Considered the Jeffrey New York for authentic, upscale hip-hop gear, the store carries rows of rap-star labels like Coogi (sweaters are $150 to $340), Girbaud, Pepe, Mecca, and Akademiks. There’s footwear, too—thug classics like peanut-butter Tims and white Uptowns (that’s Timberlands and Nikes, but you knew that, right?).

From the 2004 Best of New York issue of New York Magazine

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So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).

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