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Best New Watches
The Art of Watchmaking at Bergdorf Goodman Men
745 Fifth Avenue
At 58th Street
212-339-3381


Boris Lietzow, the German-born proprietor of this friendly nook inside the Bergdorf menís store, scours Europe for the watchmakers that aficionados and collectors seek. Look for wonderful, arcane models from De Grisogono, Bovet, Mauboussin, Parmigiani, and Jaquet-Droz. Linger over the hand-made cases from Cedric Johner or the egg-shaped ones from Mellerio dits Meller (one of the worldís oldest watch manufacturers). Prices start as low as $600 for respectable mechanical styles, but the skyís not the limit on what you can spend here. If itís a high-end industry standard that you want (Rolex, Tag Heuer, Movado), but you canít quite afford the list price, shoulder your way to the back of the Jewelers on Fifth Exchange to Yaeger Watch (578 Fifth Avenue, at 47th Street, Booth 54; 212-819-0088), where youíll find the big names at lower prices.
 
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