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Best T-Shirts
God Is in the Decals
Filth Mart
531 East 13th Street
212-387-0650

Price: $18
Who Buys: Hipsters and lapsed metalheads with fashionable girlfriends.
Best For: Slam-dancing at OzzFest; oyster-dipping at Lotus.
Why We Love It: It's inimitably trashy, decadently faux-glam, and comfortably pre-worn; attention-getting yet humble, very Stella McCartney (minus the humble).

Bonds
At Barneys, 660 Madison Avenue
212-826-8900

Price: $25
Who Buys: The best-kept secret of the fashion cognoscenti.
Best For: Rooftop kegger in Williamsburg; or sitting next to Anna during the Marc Jacobs show.
Why We Love It: Australian for style: Perfectly priced, perfectly fitting, smart in the office, brilliant at the Park.

Carol Christian Poell
At Jeffrey, 449 West 14th Street
212-206-1272

Price: $155
Who Buys: Athletic, American Psycho-styled guy with good taste and gay friends.
Best For: Vegetarian BBQ in Southampton; making your co-workers feel underpaid.
Why We Love It: A narrow crew collar, sleek shoulders, subtle yet distinguished stitching; 100 percent Italian cotton as soft as the Knicks' front court.

Helmut Lang
80 Greene Street
212-925-7214
S
Price: $150
Who Buys: "Only with Belvedere" Cosmo drinkers, chefs with eponymous restaurants
Best For: Casual Friday for the thinking man who can afford to let other people do his thinking for him.
Why We Love It: The softest and lightest designer tee. And unlike Dolce & Gabbana and Gucci, no hideous exposed label.

H&M
1328 Broadway
212-564-9922

Price: $9
Who Buys: Male models at Sway; 12-year-old girls.
Best For: Tequila-poppers at the Jersey Shore; date with much younger woman.
Why We Love It: Fun, comfortable, universal, and cheap — everything a T-shirt stands for.