Price: $18 Who Buys: Hipsters and lapsed metalheads with fashionable girlfriends. Best For: Slam-dancing at OzzFest; oyster-dipping at Lotus. Why We Love It: It's inimitably trashy, decadently faux-glam, and comfortably pre-worn; attention-getting yet humble, very Stella McCartney (minus the humble).
Price: $25 Who Buys: The best-kept secret of the fashion cognoscenti. Best For: Rooftop kegger in Williamsburg; or sitting next to Anna during the Marc Jacobs show. Why We Love It: Australian for style: Perfectly priced, perfectly fitting, smart in the office, brilliant at the Park.
Carol Christian Poell
At Jeffrey, 449 West 14th Street
Price: $155 Who Buys: Athletic, American Psycho-styled guy with good taste and gay friends. Best For: Vegetarian BBQ in Southampton; making your co-workers feel underpaid. Why We Love It: A narrow crew collar, sleek shoulders, subtle yet distinguished stitching; 100 percent Italian cotton as soft as the Knicks' front court.
80 Greene Street
S Price: $150 Who Buys: "Only with Belvedere" Cosmo drinkers, chefs with eponymous restaurants Best For: Casual Friday for the thinking man who can afford to let other people do his thinking for him. Why We Love It: The softest and lightest designer tee. And unlike Dolce & Gabbana and Gucci, no hideous exposed label.
Price: $9 Who Buys: Male models at Sway; 12-year-old girls. Best For: Tequila-poppers at the Jersey Shore; date with much younger woman. Why We Love It: Fun, comfortable, universal, and cheap everything a T-shirt stands for.