Kmart
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Get junior an art desk, the crayons and markers to go with it, and the towels for the guest room all at once. With exclusive brands like Martha Stewart Everyday, Route 66, and Joe Boxer, you can outfit the entire family.

La Layette et Plus . . .
170 E. 61st St., near Third Ave.
212-688-7072
This very French service-oriented salon gets its share of the well-heeled and famous. Moms (or those who want to buy for them) sit down, put their feet up, and are shown set after set of European gowns with matching receiving blankets, burp cloths, socks, bibs, and hats. More whimsical gifts are also available, such as a porcelain piggy bank with baby’s name and birth date ($75), monogrammed robe and matching towel ($110), and a baby book with monogrammed silver plaque ($135).

Little Folks
123 E. 23rd St., near Park Ave.
212-982-9669
This place has everything your little folks need: cribs, high chairs, and car seats from reputable brands, strollers by Bugaboo, Maclaren, and Zooper ($99 to $700), as well as Avent and Medela bottles and pumps, bibs, pacifiers, and baby-proofing gadgets ($3–$12).

M Z Wallace
93 Crosby St., near Prince St.
212-431-8252
mzwallace.com
Best known for sharp, practical, leather- trimmed canvas totes, this shop is also a great place to find a stylish diaper bag (starting at $85). Hip moms love the groovy leopard or psychedelic prints, while simpler options include the signature quilted style in coffee, plum, or ruby colors. Dads can store baby stuff in multi-pocketed canvas messenger bags ($150).

Plain Jane
525 Amsterdam Ave., near 85th St.
212-595-6916
plainjanekids.com
The design enthusiasts at this cute showroom eschew mass-produced furniture and linens in favor of original, vintage-inspired textiles of their own creation. Whimsical offerings include table and chair sets découpaged with everything from antique cars to old-fashioned paper dolls ($500), retro bedding (sets average about $600), and accessories like cute clocks ($75) and “rattle blocks” ($11).

Planet Kids
2688 Broadway, near 102nd St.
212-864-8705
247 E. 86th St., near Second Ave.
212-426-2040
A bit more upscale than buybuyBaby or Babies ’R’ Us but still a big-box infant-goods store, Planet Kids has all the necessities: cribs (Ragazzi, from $340; Pali, from $300), strollers (Maclaren, from $70), high chairs (Peg Perego, from $60), car seats (from $60), and infant clothing (brands include OshKosh and Zutano).

Schneider’s Juvenile
20 Ave. A, at 2nd St.
212-228-3540
schneidersbaby.com
This 54-year-old shop has been supplying city parents with infant essentials since long before the East Village was a chic place to raise a baby. Stock includes all the basics, plus cool strollers from companies like Perego, Inglesina, Maclaren, and Stokke (it has the now-legendary Bugaboo stroller, which will set you back a grand total of $729). The selection of cribs is also exceptional (Ragazzi models start at $500).

Shabby Chic
83 Wooster St., near Spring St.
212-274-9842
shabbychic.com
Don’t let the name fool you—this bright, cheery shop is anything but shabby. The beautiful vintage and vintage-reproduction furniture looks artfully weathered, but it’s extremely high quality. They’ve got stylish bibs for $20, wooden cribs for $475, and a nice selection of vanity tables for $700 to $1,500.

Urban Monster
396 Atlantic Ave., near Bond St., Boerum Hill, Brooklyn
718-855-6400
urbanmonster.com
Elissa Jane Mastel opened this fun, offbeat store just three months after the birth of her child. Part store, part community resource, Urban Monster hosts free new-parent support groups, baby Pilates, yoga classes, and workshops on infant safety. Oh, and it sells stuff, too: clothes, toys (a Mr. Whoozit bumper activity book, which hangs on a crib, $27), and baby essentials. Petunia Pickle Bottom diaper bags are $138. Big-name strollers like the lightweight Maclaren Red Triumph ($150, available with a matching doll stroller for $20 more) and Miele toy vacuum cleaners ($30) sit side by side with products made exclusively in Brooklyn.

The Upper Breast Side
220 W. 71st St., near Broadway, Ste. 1
212-873-2653
upperbreastside.com
Owner Felina Rakowski-Gallagher is not kidding when she says, “You bring your breast, we’ve got the rest.” Her store carries everything a nursing mother could need, from pumps to infant-size T-shirts that ask questions like got breast milk? and proclaim i suck, therefore i am ($12). She both sells and rents Medela and Ameda breast pumps (on sale for $200 to $300), and there are prenatal and postnatal bra fitters on site.

YoyaMart
15 Gansevoort St., at Hudson St.
212-242-5511
yoyamart.com
This five-month-old store sells the kind of unique, high-end, high-quality imports you won’t find at the average baby store. There’s the exclusive foam bicycle seat from Canada ($115), the Kiehl’s line of baby-skin products, and the Netto collection of white lacquer and cherry-wood furniture—a set of dresser, crib, and changing table in the Loft style is $4,210. You’ll also find encyclopedias and fun reading (3-D dinosaur books), Offi chalkboard tables, Moroccan mini-poofs by Zid Zid Kids, and toys designed by Takashi Murakami (of Louis Vuitton graffiti-bag fame).

Z-Layette
996 Lexington Ave., near 71st St.
212-879-4990
This offshoot of the sophisticated Z Baby Company is geared specifically to newborns up to 18 months. Three-piece pima-cotton take-home sets, which include a onesie with matching jacket and hat, start at $55; the hand-knit version starts at $139. Customized gift sets for the “preppy” or “rock star” babies (frequently requested by celebrities) start at $250. The store also carries its own line of super-luxe products for pregnant moms as well as a limited amount of offerings by labels like Petit Bateau and Baby Dior.