1034 Lexington Ave., at 74th St.
A great place to pick up shower gifts or furnish your nursery,
this sweet shop has crib ensembles from $600, pajamas starting
at $82, and Pooh prints starting at $55. They also carry a
nice selection of blankets, towels, and wooden toys (from
820 Madison Ave., near 68th St.
This Dutch store is a lot more relaxed than many of its tony
neighbors. Children build with colorful blocks while European
pop music plays. The clothes and accessories for sizes infant
to women’s 14 are similarly lighthearted—fairy
stretch tops ($50) and kaleidoscope print pants (from $80).
Call 800-OLD-NAVY for store locations
Clothes here are fairly durable and cost next to nothing.
Onesies are $10.50–$12.50 for a three-pack. They’ve
got loads of toddlers’ and kids’ play clothes,
too. Tees start at $7.50; girls’ pajamas, $12.50.
This Upper East Side company specializes in classic
Jackie O.-style dresses for the preteen set. Before
choosing, girls try on various styles and specify
colors and frills. All dresses are made from Tricotine,
a wrinkle-free wool fabric that works in all seasons.
426 Columbus Ave., near 80th St.
101 Wooster St., near Prince St.
This outdoorsy outfitter is best known for its weatherproof
jackets, but environmentally conscious parents treasure its
organic cotton, fleece, and polyester infants’ and kids’
garments. Star of this year’s season is a silkweight
coupling baby set made of Capilene, a polyester exclusive
to Patagonia ($38). Sizes range from newborn to 14.
617 Hudson St., near Jane St.
This cluttered West Village shop is full of clothes made to
play in: lots of stuff with fringes and beads, tiaras, and
bib overalls ($50). Don’t be surprised if the salespeople
remember your child’s name. Sizes newborn to 16.
1067 Madison Ave., near 81st St.
Come here for elegant clothing designed just for boys. The
high-end sensibility delivers great cashmere cable sweaters
for $150, khakis for $30 to $50, navy blazers for $150, and
Italian silk ties for $65. Not recommended for romping in
1094 Madison Ave., at 82nd St.
Nothing’s softer than a baby’s bottom—except
for Petit Bateau’s cotton clothes for newborns. They
offer a complete baby collection, including layettes, clothing,
blankets, booties, and accessories—lots of terry, too.
Children, preppy teens, and smaller moms can’t get enough
of the famed T-shirts. There are also velvet dresses that
you can layer on top of a long-sleeve T-shirt ($73–$88)
and cargo pants for babies and boys ($75–$107).
35 Spencer Pl., near Popham Rd., Scarsdale, N.Y.
Although there’s a small selection at Barneys, it’s
worth a trek to Westchester (or a foray into online shopping)
to browse the full line of designer Noelle Tutenuit’s
sweet selection of clothes. Fun stuff like pyschedelic hoodies
($56) with matching pants ($33) can be combined with a sleeveless
printed top ($49)—all in pink. Sizes infant to 14.
248 Mott St., near Prince St.
Celebrities and locals love the beachy atmosphere and personalized
attention they get from the staff here. The well-edited selection
consists of an eclectic mix of known names like Zutano and
Cacharel (blazers are $200), plus indie labels like Imps &
Elves and No Added Sugar (tees that say “Future Supermodel”
are $25). Sizes from newborn to 6.
247 E. 86th St., near Second Ave.
2688 Broadway, at 103rd St.
As the name implies, these shops have everything a parent
could need: tons of kids’ furniture, school supplies,
and sturdy, practical clothing from OshKosh, Carter’s,
and Zutano ($1.99– $100), in sizes 0 to 24 months. Carter’s
onesies are $8.99 for a three-pack, OshKosh overalls are from
$10, and Zutano printed shirts are from $8.