for store locations.
This Swedish label puts a Euro spin on fashion, at rock-bottom
prices. You’ll find a variety of day-to-evening duds
for the most discerning teens. It’s also a terrific
source for knock-offs of the trendy accessories that your
tween will refuse to wear next year. Classic cardigans ($14.90–$24.90)
and pleated skirts ($14.90–$19.90) mix with higher-end
items like kids’ tweed checked coats ($49.90).
1116 Madison Ave., at 83rd St.
If it’s the thing of the moment with the preteen private-school
set, it’s here. Hot items include Juicy, Miss Sixty
jeans, Triple 5 Soul T-shirts ($30–$50), and suede Ugg
On the legendary Maine retailer’s Website, developing
preppies find enough classic fleece pullovers ($29.50), sherpa-lined
jean jackets ($39.50), rugby shirts ($24), Double L twill
carpenter pants ($22), and Mountain Comfort Mocs ($29.50)
to outfit all of Cape Cod.
151 W. 34th St.
The junior department on the fourth floor is stocked with
Polo, cK, Levi’s, and every other mainstream brand (jeans
are $45 to $125). Girls can also mess around at their own
1574 Third Ave., near 89th St.
This private-school favorite has Monkeywear dresses ($75 to
$200) and flip-flops ($22) in tons of colors, plus scores
of designer tees ($20–$70) and the entire Paul Frank
collection ($10–$70). D.D. knows what boys love, too:
Fossil watches ($45–$80), mesh basketball shorts ($26),
and Adidas track pants ($26–$40).
832 Broadway, near 12th St.
For that painted-on jeans fit, look no further than this bi-level
Turkish denim emporium at Union Square, which features 32
different styles for girls and 16 for guys ($68 to $100),
in various washes and fabrics. This year’s popular cuts
are the Marco (five-pocket low-waist straight-leg), the Leslie
(low-rise with Western-style pocket detail), and the Romy
(exaggerated front and back pockets).
666 Fifth Ave., near 52nd St.
While guys find their heroes’ jerseys, ladies can chase
their own hoop dreams with the new “nba4her” line.
Worn by Eve and Mariah Carey, this collection includes Michael
Jordan jerseys in three color schemes (around $75) and USA
Basketball jerseys for the Summer Olympics, redesigned this
year for a trendy retro look ($75).
6 E. 57th St., near Fifth Ave.
The famed Nike swoosh is everywhere you look in this much-ballyhooed
store. Beyond tons of sneaker and sandal styles, teens love
the Presto Cee analog ($59) and Triax Junior ($39) timepieces,
as well as the Nike Varsity Air Backpack ($40–$50),
emblazoned with the ubiquitous swoosh, naturally.
Call 800-OLD-NAVY for store locations
Thrifty parents pounce on the casual seasonal threads, shoes,
and accessories for all shapes and sizes here—and still
have plenty left over for the college fund. Tweed blazers
for girls ($24.50) will be fashionable this fall, while wrinkle-free
khakis ($19.50), short-sleeve button-downs ($14.50), and ringer
tees ($6.50) keep things casual.
1070 Madison Ave., near 81st St.
158 Spring St., near W. Broadway
252 Columbus Ave., near 72nd St.
Trendy staples for girls of all ages, from precocious preteens
to adults: Tamara Henriques stand-out “Wellies”
boots ($118), cashmere sweaters by Autumn Cashmere ($250 to
$350), and Theory sportswear separates ($95 to $300). A Bleecker
Street location, opening this August, will be the largest