New York Magazine

     
  9 Day Trips  
  10 Family Getaways  
     
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  Multisport Programs  
     
  Shopping  
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  Electronics  
  Kids' Gift Guide  
  Toystores  
     
  Websites  
  Websites for Children  
     
     
   
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Toystores continued
 

Something Else
1324 Lexington Ave., at 88th St.
212-996-9845
For everyone from tots to teens, this precious store carries magnets and key chains, camp accessories and stationery, Hello Kitty supplies and party favors. Check out the “hoverdisc” ($14.95), this year’s hot item.

Stuyvesant Trains & Hobbies
345 W. 14th St., near Eighth Ave., second fl.
212-254-5200
dept-56.com
Grown-up train addicts live for proprietor Tony Picciuto’s collection of old and new Lionel engines (from $150 to $1,800) and his endless supply of tracks and accessories. He’ll special-order rare or unusual models that he doesn’t stock.

Target
139 Flatbush Ave., near Atlantic Ave., Prospect Heights, Brooklyn
With a new location in Brooklyn, Target is more accessible to New Yorkers than ever before, but the Website still may be a better way to go: Toys are organized down to subcategories, like “Dolls and Accessories” and “Outdoor Play.” Look for the Video Now Personal Video System ($39.99), Tokyo a Go Go Bratz Dolls ($26.99), and the learning toy LeapFrog Leapster ($79.99).

360 Toy Group
239 Eldridge St., near Houston St.
646-602-0138
360toygroup.com
Eternal boys get their fix at this cozy toy gallery, where offerings are more like collector’s pieces than playthings. A 360 exclusive is the 4eye figure, for $50; the seven Samurai, or Kaws’ Chum, is $98.

Tiny Doll House
1179 Lexington Ave., near 80th St.
212-744-3719
Looking more like a museum of miniature interior decoration, this quiet shop caters to a good tiptoer with a long attention span and a precocious interest in Architectural Digest. You’ll find shrunken croquet and barbecue sets, Persian carpets, and do-it-yourself parquet flooring, Le Corbusier chairs, and Starbucks coffee mugs. As in real life, there’s furniture to fit every budget—from $19 for mini bunk beds to $2,200 for a handmade, Chippendale-style break front.

Toys ’R’ Us
Call 800-869-7787
toysrus.com
You don’t have to drive to the suburbs to load up on the latest must-have toys at discounted prices; Toys ’R’ Us is right here in town. The Times Square location has Operation Shrek ($14.99) by Hasbro Games, a twist on the classic surgical board game. Also big this year are the Fisher-Price Sing & Boogie Blue ($24.99) and Hasbro’s VideoNow Color ($75), a personal video player with color LCD screen and self-contained speakers. How come we never had this stuff to play with?

Toy Tokyo
21 Second Ave., near 7th St.
212-673-6424
Israel Lavarek’s eccentric East Village shop specializes in hip Japanese imports. They’ve got Totoro figures (a character from a animated film by legendary director Hayao Miyazaki) for $7.99 to $19.99, and Japanese “candy toys” (miniature toys with candy inside) starting at $2.99, as well as more recognizable figurines like Godzilla and Transformers.

West Side Kids
498 Amsterdam Ave., at 84th St.
212-496-7282
This low-key store has a hefty selection of creative toys. Standouts include reasonably priced arts-and-crafts sets ($5–$50) and small toys perfect for birthday parties. Also: tooth-fairy pillows ($5), tents, and camp stationery.

Zittles
969 Madison Ave., near 76th St., third fl.
212-737-2040
zittles.com
The toy emporium at the tony Zitomer pharmacy is a good place to stock up on high-end must-haves like stuffed animals, board games, books, even a full line of Madame Alexander dolls (from $50). Check out the battery-powered motorbike with training wheels and pleather side pouch ($420).

 
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From the Fall 2004 edition of the New York Family Guide
   
   
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