105 Sullivan St., New York, NY, 10012
nr. Spring St.
By marsmars on 3/20/2013
Please don't waste your money in here. The woman who makes the sandwiches really does not deserve customers. I left here so livid again on my second visit, I thought the first time I had caught her on a bad day, but no, she really is that miserly. I feel sorry for her for being that rude and angry with the world, but not sorry enough that I will ever give her my money again. The sandwich was crap, I've been to Italy countless times and you really are not getting anything special here.
By adamrneary on 11/13/2012
I hear what other reviewers are saying about getting your order ready, having your payment ready, being patient, whatever. It's nonsense. The sandwiches aren't anywhere near good enough to warrant putting up with a guy that just doesn't care. The sign on the door says they open at 11:30. At 11:45 he rolls in and shuts the door behind him. At noon he opens, and he's watching DVDs as he lazily preps a couple sandwiches. In the end, it is a heavy-handed critique of our busy New York culture, and he's here to remind us of the slow old-world style. Cute, but he's not endearing enough to pull it off. And his sandwiches aren't, either.
By matt1084 on 8/2/2012
I went to this place last week. I see a lot of reviewers on this board have a type of Stockholm Syndrome...apparently they like to be verbally abused and think the owner's behavior is acceptable. It's really not. The sandwiches are decent, nothing to write home about. This place has become a tourist attraction for self-loathing, masochistic, submissive weirdos who like to be insulted and degraded...whatever floats their boat. But personally I'd rather go to Subway...sandwiches are just as good, cheaper, and chance are, no one is going to insult me to my face. So yeah...just don't go to this place.
By sstrudeau on 4/13/2012
This is opinionated food. If you are looking for something cheap or fast (or if you need to be placed on pedestal in every consumer interaction), go somewhere else. The owners deliver well-composed sandwiches with an excellent choice of breads with high quality ingredients. Given the quality & generous size of their sandwiches, their prices are reasonable. I've found the owners to be extremely friendly; they'll treat you well if you treat them well. Tips for the intimidated: read the menu while in line, order from the menu, be ready to pay, be patient, be nice. If you do that, this place is a delight and a top shelf sandwich will be your reward.
By Boquisabroso on 3/22/2012
Thusrday 22nd of 2012, best spring day ever, 3pm o clock, the place is empty and after repeating myself alone "How you doing?" without not answer I asked: whats the highlight sandwich of the place?, the guy ,bold, latino didn't hesitate to knock and point with rudeness a picture on the counter glass behind him with the words: " Don't ask me questions and order!! ". WT@$#%?!!!.. of course I left in the act. I can care less if the have a good sandwich, I feel paranoid he could spit into my food too!, would never try them.
By SoHoresident on 11/15/2011
The woman serving is insanely and pathologically rude. It gets worse every time, no matter how politely you phrase your order, so perhaps I am overlooking some mental condition she might have. The sandwiches are also short on fillings, so you are paying $12 for two unmanageably thick slices of bread and the least generous layer of meat ever served. Plus you have to wait for ages! It is a pity that a privately owned establishment should be so much less pleasant than even a chain. Once Upon a Tart and the places one block north are much nicer and much better value.
By dberkowitz on 8/29/2011
They make some of the best sandwiches you'll ever eat. Yes, the owner's a pill, but come on, at least she has character. It's worthy of being called a New York institution, and if you want a smile with your sandwich, go to Subway.
By olivia7261 on 9/6/2010
This place isnt worth it. The sandwich was ok but was not worth the $12 or the half-hour wait in a tiny cramped little space or the rudeness of the service. There is just one man making sandwiches here and it's like he moves in slow motion. There is a long line and it would make sense to hire more than one sandwich maker but the shrillness and rudeness of the service people almost make me think they do it to spite you. I am willing to put up with a lot for excellent food but the food here isn't worth it. It's just a sandwich--nothing special. I would not return.
By Moonybry on 3/23/2010
The breads and ingredients are excellent: fresh, diverse, very tasty. As others have noted, the woman is phenomenally rude. I asked for water, to which she condescendingly said, "I don't DO water, darling." Don't call me darling, and don't charge $12 for a sandwich and then refuse water. When the sandwich is prepared, she doesn't say "It's ready," but rather a tart "Ready?" as if to ask whether you are ready to receive it or encounter her. I saw this with subsequent customers. If you're in the neighborhood and have the urge to splurge, maybe try one of these sandwiches. Just be prepared for the sandwich version of the Soup Nazi.
By AlidoraWomanMEAN on 11/10/2009
Amazing sandwiches made with the finest ingredients accompany lousy service and attitude from the woman behind the counter (not the pleasant man). Get over yourself woman. Smile, and don't snap at your customers. While you're at it, buy a toaster. Who wants mushy bread sticking to the roof of their mouth while they eat what would otherwise be a perfect meal?