142 Mercer St., New York, NY, 10012
at Prince St.
By missoverrated on 7/14/2009
This place is so cute and fabulous. Located in the heart of soho, you can step into a cruise ship. The decor is intimate but large with perfect decor, not too much not too little. I've been there twice and the service is fantastic! Friendly, on point and doesn't disappoint. i love the fried tempura appetizer, a little spicy but great. The sushi is super fresh and their pasta is delicious and comes out nice and hot! get lured into Lure!
By SWILI on 3/9/2009
Great eating, great experience. The food was so heavenly that I had to close my eyes and relish it. The sushi and maki was amazing. The appetizers and desserts also just wonderful. Shrimp tempura delish and salmon entree also great. Haven't had such an enjoyable meal in many years. Had very unpleasant service and mediocre food at Matsugen over the weekend. Eating at Lure three days later brought back my faith in the restaurant industry!! Going back as soon as possible.
By ceecee1 on 7/30/2008
I just came home after having dinner at this great restaurant. I accidently ordered the New England clam chowder as an appetizer forgetting that I am lactose intolerant. I brought it to the attention of my waitress who promptly removed it.. To my surprise Chef Josh came to my table & inquired about what I would prefer instead. The second time he came to my table to advise me that what I had reordered had a slight bit of cream. What a professional staff at this restaurant....they were so attentive to my needs. The food was absolutely delicious & the service impeccable. merci beaucoup
By IHerrey on 7/30/2008
I made reservations & was seating immedialtey upon my arrival.We ordered crabcakes & calamari (Calamari were awesome). I ordered salmon he ordered halibut but were cooked perfectly. Drinks were great. Waitress even reccommended the perfect wine to match the food & our preference! The customer service was unlike any other place I've been. A bit expensive but WORTH EVERY PENNY!
By BuckeyeJillie on 1/22/2008
Went for restaurant week after having been only for happy hour. We ordered a few of the fixed menu and added on some others. Salmon tartare was very fresh, branzino with perfect compliments, tuna cooked to order (rare) and great oysters to choose from. Wine list is big with a server who can help you find what you're looking for. Desserts were good, perhaps we should have gone with the mini ice cream sandwiches. Sitting in Lure you really feel like you're on a luxury yacht. Had a really great dinner and will absolutely go back.
By TheBoyAboutTown on 2/18/2007
A wonderful location and an amazing inteior that isn't as kitsch as Oceana. When our waiter actuall stopped by our table he was helpful..but, it was hard to garner attention. Great drink and wine menu (spiked Arnold Palmer). The filet on the surf & turf was not half as good as the lobster. Ask for a booth seat.
By tastytreat on 3/6/2005
It is rare to find a spot that has it all. The crowd was just right in numbers and style. Sophisticated yet comfortable. The food was fresh, served with a smile and in a timely manner. And did I mention delicious? you will not be disappointed... a must try.
By candid on 1/19/2005
I just loved Lure Fishbar. The food was fresh, flavorful, and terrific. The New England Clam Chowder had such a wonderful smoked bacon taste. The black cod is to die for. And the desserts, especially the ice cream sandwiches were great. The service was attentive. I loved the yatch feel of the place. I plan on going back as often as I can. I hope this restaurant stays around for a very long time.