I found about Urban Rustin from the sandwich blog called "Scanwiches", which often features their sandwiches. As a huge sandwich fan I decided to journey over and buy one and was not disappointed. I've gone back since and have loved it. If I didn't live all the way at Columbia University, I'd go there everyday.
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34 out of 58 people found this review helpful.
The best reviews give a clear sense of why you liked or disliked a restaurant, bar, or store. And that means details. Mention specifics dishes, type of crowd, pros and cons...
If it's helpful to compare one place to another, go for it.
Come up with clever, funny, pithy subject lines, and write in the first person.